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Parcoursup.
The speciality
Visual identity is both the heart and the nerve centre of a company or institution. It must enable a structure to be recognised, but also be capable of defining its field of action. Editorial principles enrich the methods used to convey messages.
Specific production techniques are also practised throughout the course (binding, embossing, engraving, etc.). The project-based approach at the heart of the course emphasises experimentation in the research and conceptualisation process, pooling and shared analysis to enhance critical thinking and personal commitment.
This course covers both the design of visual identities (graphic systems, their variations and applications) and the design of editorial media (books, catalogues, magazines, publications, micro-publications, etc.) in both their printed and digital forms.
The course includes theoretical, methodological, applied and practical teaching based around three main teaching areas :
- General Culture and Humanities courses : Acquisition of a culture comprising philosophical, literary, semiotic, artistic and historical reference fields relating to the field of Graphic Design and Books.
- Cross-disciplinary teaching : Tools for expression and creative exploration, scientific, digital and technological teaching, foreign languages and economic and legal contexts.
- Practical and Professional Teaching : Techniques and know-how (exploration of printing methods with an artisanal and experimental dimension, engraving, screen printing, embossing and bookbinding), creative workshops (analysis, project approach and mediation) and workshops with professional designers.
The course
The content of this course enables students to acquire methodological, technical, theoretical, strategic and practical skills, and focuses on creativity, culture, analytical skills, critical thinking and mastery of graphic and plastic languages.
During the course, students will also meet professionals who will share their experience through work placements, lectures and workshops, while helping them to develop a professional approach.
Complementary practices will also enrich your course (bookbinding, engraving, screen printing, typography, photography and motion design).
This course is part of a school accredited for graphic design and wood processing, enriched by an Applied Arts course from the Bac STD2A to the DSAA and a professional technical platform.
The curriculum
The programme is developed over six semesters as follows:
- The first two semesters enable students to acquire fundamental conceptual, artistic and technical tools.
- In the third and fourth semesters, students are encouraged to delve deeper into their specialities. They work out the issues, develop a range of concrete hypotheses and experiment with the various stages of the project approach, either individually or as part of a team. At the end of the 2nd year, students undertake a work placement lasting at least 3 months.
- Les cinquième et sixième semestre sont ceux du perfectionnement des spécialités du parcours.
The fifth and sixth semesters are devoted to perfecting the specialities of the programme. Skills are assessed throughout the learning process. Teaching units are assessed by continuous assessment based on structured skills.
In the third year, the dissertation and project are assessed at a final presentation before a jury.
Further study
The LICENCE grade conferred by the diploma gives access to level 7 diplomas:
- Master's degree in design from a university or the Ecole Normale Supérieure (ENS) Paris-Saclay;
- Diplôme supérieur d'arts appliqués (DSAA) from the lycées and écoles supérieures d'arts appliqués (ESAA Boulle, ESAA, Duperré, ESAIG Estienne, ENSAAMA, ESAAT Roubaix); - Diplôme national supérieur d'expression plastique (DNSEP) from art and design schools (ESAD);
- Diplôme national supérieur d'expression plastique (DNSEP) from art and design schools (ESAD);
- Master's degree in teaching, education and training (MEEF) from the Institut National Supérieur du Professeurs et de l'Education (INSPÉ);
- A degree from the Ecole Nationale Supérieure de Création Industrielle (ENSCI), the Ecole Nationale Supérieure des Arts Décoratifs (ENSAD) or the Institut National du Patrimoine (INP);
- Masters and DU (university diploma) in France and abroad.
Career opportunities
Graduates of the DNMADE graphic design, visual identity and publishing speciality can work as graphic designers in any of the fields covered by this course. They may work as a freelance designer or as an employee of a company within different professional structures :
- Independent design agency,
- Design department within a company, institution or local authority.
- Freelance graphic designer,
- Art director.
Expectations
- A good level of general knowledge and an openness to the arts, sciences and technology.
- Demonstrate sensitivity to social and environmental issues and to innovation.
- Demonstrate an interest in applied creation in its various artistic, technological, societal and environmental aspects.
- be able to use their oral, written and/or graphic expression skills to argue and communicate their ideas.
- be adaptable and organised.
- Be able to work independently, as part of a team and organise your work.
- Be interested in digital tools and their uses.
- Demonstrate a sense of sharing and collaborative working.
- Demonstrate motivation, curiosity and the ability to listen, question and think critically.
Principle of identity for the Jazz à l'écran event.
Creation of a commercial stand for the Who’s Next trade show, adapted to the tone and DNA of Pyrenex. Conceptualising a global scenography which will have to make sense and create an impacting universe giving visibility within aisles saturated by the competition…
Through its collections, Pyrenex offers technical products designed for sport, as well as urban-style basics and trendier models designed by young French designers.
Screen printing workshop - project
Printing of posters and totebag for the publishing project ~ Educational and practical guide for entomologists for the Muséum National d’Histoire Naturelle (mnhn)
